'Snow on Tha Bluff', however, is a case of that conservatism turning misogynistic".
Kimble added that, Cole's "big bro act" does not hold up on the song, noting how, in 2018, Cole took the "big bro" route before: "He had a sit-down with rapper Lil Pump in 2018 after the up-and-comer took offense to what he perceived to be criticism from his more traditional peer. Many critics also took issue with the timing of the release of the song, with GQ 's Julian Kimble writing that " weaponizes male insecurity when there are literal lives at stake". How could she have expected him to be as informed as she is? But he did it! He showed that meanie! After lashing out in the booth, I imagine Jermaine stuck his tongue out at her, before placing a Band-Aid-with cartoons-on his bruised ego". In a review for Pitchfork, Alphonse Pierre sarcastically remarked, "Jermaine is only 35 years old. Instead of just being up front about those insecurities, he spends over half of the song dragging an unnamed woman many assumed to be Noname". Cole's idea of being 'gentle' with Noname is spending the majority of 'Snow on Tha Bluff' making assumptions about her and excuses for himself.
Zoe Haylock of Vulture echoed a similar sentiment, writing, "J. Cole is upset that a woman didn't expend enough energy and sympathy to teach and critique him as if he were a child". Then the kicker arrives at the song's climax: 'If I could make one more suggestion respectfully / I would say it's more effective to treat people like children'. Being rich is actually hard, because he feels guilty that he's not doing enough with his wealth. Despite going to college, he suggests, he's not as deep or intellectual as everyone thinks he is. Rolling Stone 's Charles Holmes suggested that the backlash Cole received was warranted, writing, "Cole makes a litany of excuses. Critical reception Ĭritics took issue with the song for a number of reasons, including what they believed to be Cole making excuses for himself. Understanding the time and love and patience that's needed to grow". Cole further references raising two children, and gives advice to activists such as Noname: "I would say it's more effective to treat people like children. In the first verse, he makes claims directed at a "young lady", (Noname) who, according to Cole, is alienating her people due to her "tone". Cole addresses racism, activism, organizing, social media, police brutality, as well as his celebrity status. A "poem-esque" cut, the song contains a nonstop verse about the political and racial unrest in America, notably the Black Lives Matter protests surrounding the murder of George Floyd, Ahmaud Arbery and Breonna Taylor. "Snow on tha Bluff" is a "pensive" conscious hip hop song with a guitar-based instrumental. Cole turns that concept of perceived reality on himself, questioning if he 'ain't doing enough' in the Black Lives Matter movement". According to Ben Kaye of Consequence of Sound, "The film was shot documentary-style, leaving some - including the Atlanta Police Department - convinced it was real. The song's title was derived from the 2012 drama film of the same name about real-life Atlanta-based drug dealer Curtis Snow. Cole and Noname previously collaborated in 2015, on the song "Warm Enough" from Donnie Trumpet and The Social Experiment's Surf album. Throughout the song, Cole makes reference to an unnamed "young woman", who many listeners assumed to be Noname, which was mostly confirmed by Cole himself via Twitter. Many assumed her tweet was aimed mainly at Cole and Kendrick Lamar, both of whom had yet to post on social media about the protests at the time of her tweeting. niggas whole discographies be about black plight and they no where to be found". "Poor black folks all over the country are putting their bodies on the line in protest for our collective safety and y’all favorite top selling rappers not even willing to put a tweet up. In late May 2020, prior to the song's release and five days after the murder of George Floyd, rapper Noname made a tweet widely panning wealthy rappers who discussed the struggles of black people in their music but had yet to publicly speak out via social media regarding the protests or Black Lives Matter in general. Cole participated in, in his hometown of Fayetteville, North Carolina.
"Snow on Tha Bluff" was released in the midst of the George Floyd protests, which J.
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